from the real national market select any company of your choice wishing to go global critically analyze the chosen company based on the following questions 6

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Learning Outcomes:

  • Analyze marketing opportunities using environmental scanning market data, measurement, and analysis.
  • Explain issues pertaining to marketing environment both internally and externally.
  • Demonstrate an understanding of the global competitive environment and the changing marketing practices.
  • Ability to formulate marketing strategies that incorporate psychological and sociological factors that influence consumers.
  • Ability to carry out objective and scientific analysis of consumers’ needs and wants.

 
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