module 8 assignment 5

For this assignment, please answer these questions:

1. What is a marketing plan? What lies at its center?

2. What objectives should a marketing plan accomplish?

3. How can market research benefit a small business owner? List some possible sources of market information.

Complete assignment in a Microsoft Word document and submit it through the Assignment box. Be sure to include your name at the top of the document and save the file as module4_lastname.doc. Submissions should be 1-2 pages in length. Cite all necessary sources and include all references. Your document should be completed using APA format and standards.

 

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