Types of measurement scales

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MKT 441 Week 4 Individual Assignment Measurement Scales Paper

Resources: University Library, Internet
Select four types of measurement scales from the following list:
Nominal
Ordinal
Interval
Ratio
Unidimensional
Multidimensional
Write a 700- to 1,050-word paper in which you describe each one of your selected measurement scales and how you might use them in a questionnaire.
Format your paper consistent with APA guidelines.

 

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