leveraging opportunities measure performance with okr and kpis


Assume you are the owner of a small courier/shipping Company that operates where you live in the USA:

As big competitor companies are majorly impacted due to the ongoing Coronavirus crisis. Considering this situation:

What are the opportunities that can be leveraged by this company in current Coronavirus Crisis ?

Use this example to explain the differences between OKR and KPI.


– Make sure to reference sources correctly using APA format

– 1.5 – 2 pages

– No plagiarism

Helpful tips:

– How we can measure the objectives this company has set for itself ?
– End of this quarter, I need to increase my market share by this percentage or have brand name. What are the resources company would need to increase or would not need to achieve this, if any ?

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