international business 117

Read the article and respond to these questions.

1/2-1 page per question.

– What is the history of the company and how did it grow internationally?
– What methods did the company use to enter foreign markets?
– What worked and did not work?
– How does this case apply to what we have discussed in class so far?
– What are the lessons learned that could be applied to your group project?

 
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