defining an audience for a brand assignment

Take your business/client/brand (the one from the SMART goals assignment), and taking into account geographic area, tell me about your target audience. Start with the US Census or SimplyAnalytics. Remember the narrower your target the more likely your social media campaign is to be successful. If you speak to everyone; you speak to no one.

These are the sample businesses/clients you may use for this assignment. You may also use a real local business if you choose. You will use the same client/business for all of your assignments this semester, so choose something you can live with. By the end of the semester you will have a social media strategy outlined for this business that you can put in your portfolio.

my business is this:

  1. Little Royals VPK (Voluntary Pre-K) and childcare. Zipcode = 33134 & 33144
    1. LRVPK is a well known high end childcare facility
    2. Rebranding to service more moderate income families through state sponsored VPK

    Assignment

    Using this brand, define their target market using demographics and psychographics. Your research should reflect SimplyAnalytics or the US Census, and ESRI. Your target must be narrow with respect to age, socio-economic bracket, and sex, also race/ethnicity if it is relevant.I would like you to develop a complete definition on your chosen clients target audience. Who are they? (Demographics AND Psychographics) How many of them are out there?Then create an audience persona (or buyer persona) which is description of a person with a name, sex, etc who is your typical audience member. This needs to include a picture.

    Rubric

    Target audience rubric

    Target audience rubric
    Criteria Ratings Pts
    This criterion is linked to a Learning Outcome
    Narrow target

    Is you target audience sufficiently narrow?

    20.0 pts

    Full Marks

    0.0 pts

    No Marks

    20.0 pts
    This criterion is linked to a Learning Outcome
    Research

    What is your research source? Simply Analytics or Census or another recognized source for demographics? VALS or ESRI or another recognized source for psychographics?

    10.0 pts

    Full Marks

    0.0 pts

    No Marks

    10.0 pts
    This criterion is linked to a Learning Outcome
    Description – demographics

    Is your demographic description complete? (Age, sex, race, ethnicity, SES, family status, marital status, and other pertinent demographic descriptors. If you don’t use a criteria then why?)

    50.0 pts

    Full Marks

    0.0 pts

    No Marks

    50.0 pts
    This criterion is linked to a Learning Outcome
    Pyschographics

    Is your psychographic description complete using either ESRI or VALS or another acknowledged source.

    50.0 pts

    Full Marks

    0.0 pts

    No Marks

    50.0 pts
    This criterion is linked to a Learning Outcome
    How many are there?

    I want a number. If you’re using the whole US (i.e. an online business who targets the whole US) then make sure you understand percentage of US population that composes your audience and get a number from there.

    10.0 pts

    Full Marks

    5.0 pts

    No Marks
    I want a number, so take the total in your demographic area and fine out what the percentage you have me is as a number.

    0.0 pts

    You have percentages not a number

    10.0 pts
    This criterion is linked to a Learning Outcome
    Persona

    Do you have a persona

    10.0 pts

    Full Marks

    0.0 pts

    No Marks

    10.0 pts
    Total Points:
    150.0

 
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