comprehensive financial analysis case

Coke Company(Coca Cola)

GEL-1.02:Demonstrate college-level communication through the composition of original materials in Standard English.

In this research paper Assignment, you will dig deep into the financial statements of a company selected by your instructor (Coke Company). You will analyze the company’s past financial performance to help you forecast their future business, profitability, and cash flow. You will use these results to forecast the value of the company; what YOU think the company is actually worth today. You will compare your value to the current stock price, explaining any differences.

This is how decisions to buy and sell stock, and to buy and sell companies are made every day all over the world. The nightly business news is full of the “buy, sell, and hold” recommendations derived from analysis like this. Bet those jobs pay very nicely, don’t you!

Locate the Comprehensive Financial Analysis Case CC-1 on page 692 in your text. Be sure to submit thoughtful and substantial answers to the questions following each case

Select a company from a nonregulated industry for which you can obtain complete financial statements for at least the most recent six years.

Comprehensive Financial Analysis


Based on these financial statements, the company’s background, industry statistics, and other market and company information, prepare a financial statement analysis report covering the following points:

a.Executive summary of the company and its industry.

b.Detailed evaluation of:

(1) Short-term liquidity (current debt-paying ability).

(2) Cash forecasting and pro forma analysis.

(3) Capital structure and solvency.

(4) Return on invested capital.

(5) Asset turnover (utilization).

(6) Profitability and equity analysis. Note: You are expected to use a variety of financial analysis tools in answering (b). Your analysis should yield inferences for each of these six areas.

c.Comment on the usefulness of the financial statements of this company for your analysis.

d.How did accounting principles used in the financial statements affect your analytical measures?

e.Prepare a forecast of the income statement, balance sheet, and statement of cash flows for a five-year horizon and a terminal year in Year 6.

f.Estimate the value of your company’s common stock per share using the valuation analysis and procedures described in the Comprehensive Case.

This Assignment requires the following criteria:

Submitted in a Microsoft Word® document, in addition to the title and reference pages.

Respond to the questions in a thorough manner, providing specific examples of concepts, topics, definitions, and other elements asked for in the questions. Your paper should be highly organized, logical, and focused.

Your paper must be written in Standard English and demonstrate exceptional content, organization, style, and grammar and mechanics.

Your paper should provide a clearly established and sustained viewpoint and purpose.

Your writing should be well ordered, logical and unified, as well as original and insightful.

A separate page at the end of your research paper should contain a list of references, in APA format. Use your textbook, the Library, and the internet f or research.

Be sure to cite both in-text and reference list citations were appropriate and reference all sources. Your sources and content should follow proper APA citation style. Review the APA formats found in Writing Center accessed through the Academic Success Center within the Academic Tools area of the course. (It should include a title page, paper is double-spaced, in Times New Roman 12-point font, correct citations, Standard English with no spelling or punctuation errors, and correct references on the last page.)

Clear business writing; spelling and grammar acceptable; effective use of APA; followed the required format and instructions.

Include the elements detailed in the rubric below.

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